Industry research, competitive analysis, and a needs assessment exposes broad user behavior and any unforeseen opportunities.  Persona generation, focus groups, user interviews and journey maps create a comprehensive understanding of the user before designing.

User driven design is at the core of our process. Initial research informs our information architecture (IA) to connect the dots between a user’s input and expected output. Sketching, wireframing, user interface (UI) design and interactiondesign (IxD) creates an experience that accounts for your business objectives and user needs at every point.

We develop fully interactive digital prototypes to rapidly test hypotheses gained from research. Usability testing, task analysis, A/B testing and constant user feedback validates the final design.

Interface designs are integrated with your back-end technology and architecture to prepare for launch.